Declaration on data protection and consent for the use of data at

Data protection is a question of trust and your trust is in our interest. In order to make you feel safe when you visit our websites, we strictly comply with the legal requirements when processing your personal data and we want to inform you here of the registration and use of data by us. The following data protection statement explains to you what information about you is registered on our websites, how we process and use this data and with whom you can contact us for questions.

1. Responsible authority and rights of the person concerned

The responsible authority for registering, processing and using your personal data within the meaning of the Privacy Protection Act is Shoecase (hereinafter: Shoecase). Shoecase can be contacted as the responsible authority via the following contact details:


   - By Post: Shoecase, Alkmaargracht 113 1324 PM Almere, Nederland

   - E-mail:


You can receive free of charge information about your stored data at any time, and your right to correction, blocking or deletion of your data. Please contact the above contact details. If you wish to object to the registration, processing or use of your data by Shoecase in accordance with these data protection provisions in their entirety or for certain measures, you can also send your objection by e-mail or letter to the aforementioned contact details.

2. Registration, processing and use of personal data

Person-related data is data about business or personal circumstances of a specific or to be determined natural person. This includes, for example, your name, your telephone number, your address as well as all the file details that you provide us with when registering and when creating your customer account.

2.1 Customeraccount

We create a customer account for every customer who registers with us via the "create an Account" function, i.e. a password-protected direct access to his file data stored with us. Here you can view details of your completed, outstanding and recently sent orders or manage your personal details and the newsletter.


2.1.1 Create an Account

The following information is mandatory when registering for a customer account (mandatory information):

   - Your email address

   - Your password

   - Your first name

   - Your last name

   - Authorization for creditworthiness checking and data protection provisions


You only need to state your invoice and delivery address when you place an order. For your order we need your correct name, address and payment details. We need your e-mail address so that we can confirm the receipt and the sending of your order and in general to be able to communicate with you. We also use your e-mail address for your identification (as login name) when you register in your customer account.


2.1.2. Customer account use

You can use your Shoecase customer account to log in to the Shoecase online shop. If you do not log out of your customer account, you will stay logged in automatically . This function allows you to use part of our services (eg "Order history"), even without re-registering with the customer account. For security reasons, however, you are again requested to enter your password, for example if your personal details need to be changed or you want to place an order.


2.1.3. My preferences

You can indicate at Shoecase whether and which brands or categories you find particularly interesting and which brands do not interest you. For this you have access to the so-called "My preferences" function; you can view and adjust your information at any time in your customer account. With the help of your information we will, among other things, personalize your home page in order to make our service even more relevant and interesting for you.

2.2 Registration, processing and use of your personal data

We register and process your data and store it for the entire settlement of your purchase, including possible subsequent indemnities, for our service departments (for example: "My preferences"), the technical administration, our own marketing objectives (more information on this under point 2.3 ) and to prevent punishable acts and deception. Your personal data will only be passed on to third parties, insofar as this is permitted by law, also for the purpose of contract settlement or settlement, for marketing purposes or if you have given your permission in advance. In the context of the order processing, for example, the service providers we use (such as, for example, transporter, logistics company, banks) receive the necessary data for order and order processing. The data thus transmitted may only be used by our service providers to perform their duties.

2.3 Use of your data for advertising purposes

In addition to processing your data for the settlement of your purchase at Shoecase, we also use your data for the following purposes: to permanently improve your buying experience and to shape it in a customer-friendly and individual way; to communicate with you about your orders and about certain products or marketing campaigns; and to recommend products or services that might interest you. We use existing information for this purpose, such as receipt and read receipts of e-mails, information about the end device used by you, your connection to the Internet, operating system and platform, date and time of the visit to the home page, or products you have viewed. and information that we receive from you (including automatically transferred or generated information). We also use your order history. You may lodge an objection to the use of your personal data for advertising purposes at any time in its totality or for certain activities, without any other costs than the transmission costs according to the basic rates. A communication in textual form to the contact details under point 1 (eg e-mail or letter) is sufficient for this.


2.3.1 Newsletter

To send the newsletter, we use the e-mail address you have provided and require your confirmation that you, as the owner of the e-mail address, agree with the receipt. If you do not want to receive a newsletter from us anymore, you can lodge an objection at any time without incurring other than the transmission costs according to the basic rates. A communication in textual form to the contact details under point 1 (eg e-mail or letter) is sufficient for this. Of course you will also find an unsubscribe link in every newsletter.


2.3.2 Product recommendations by e-mail

As a customer of Shoecase you regularly receive product recommendations from us by mail. You receive these product recommendations from us irrespective of whether you have subscribed to a newsletter. In this way we want to provide you with information about products from our collection that could be of interest to you based on your last purchases. If you do not wish to receive any product recommendations or in its totality any advertising messages from us, you can lodge an objection at any time without incurring other than the transmission costs according to the basic rates. A communication in textual form to the contact details under point 1 (eg e-mail or letter) is sufficient for this. Of course you will also find an unsubscribe link in every e-mail.


2.3.3 Advertising banners

We also use the data collected during your visit to show you so-called advertising banners. These are advertisements that we place on third-party pages. This usually happens with the use of so-called cookies or pixels. Our aim is to make the advertising offer more useful and interesting for you, so you will see in particular the products that you have already viewed on our site or products that resemble the products you have viewed (so-called retargeting). In the context of the advertising banners, we only work with pseudonymous data; information in non-coded textual form about your person (eg your name or your e-mail address) will not be stored in the cookies. More information about cookies, pixels and retargeting can be found under point 4 and point 7 of this policy.

3. Cookies

Accepting cookies is not a condition for visiting our website. We point out, however, that the use of the shopping cart function and ordering products are only possible with the activation of cookies.


What are cookies?

Cookies and flash cookies are small files that are stored on your data medium and that store certain settings and data for exchanging with our system via your browser. In principle, two different types of cookies are distinguished, so-called session cookies, which are erased as soon as you close the browser, and temporary / permanent cookies, which are stored on your data medium for an extended period or indefinitely. Saving this helps us to set up our website and our offers accordingly for you and makes it easier to use, because, for example, certain data you enter is stored so that you do not have to repeat it permanently.


Which cookies does Shoecase use?

Most of the cookies we use are automatically deleted from your hard disk again after the end of the browser session (therefore also the name session cookies). Session cookies are required, for example, to offer you the shopping cart function on multiple pages. We also use cookies that stay with you on the hard disk. At a later visit, it is automatically established that you have already visited us before and which mentions and settings you prefer. These temporary or permanent cookies (lifespan 1 month to 10 years) are stored on your hard disk and are deleted automatically after the specified time. These cookies in particular serve to make our offer more user-friendly, more effective and safer. Thanks to these files, it is possible, for example, that you can display information tailored to your interests on the site. The sole purpose of these cookies is to adapt our offer as optimally as possible to your wishes as a customer and to make your surfing as comfortable as possible.


What data is stored in the cookies?

No personal data is stored in the cookies used by Shoecase. The cookies we use are therefore not to be assigned to a specific person and therefore not to you. An identification number is assigned to this when the cookie is activated. An allocation of your personal data to this identification number is not possible at any time. Your name, IP address or similar data that would allow you to assign the cookie to you are not realized at any time. Based on the cookie technology we receive only anonymized information, for example about the pages of our shop being visited, which products were viewed etc.


What is onsite targeting?

On the Shoecase website, data for optimizing our advertising and the entire online offering is collected on the basis of a cookie technology. This information is not used to identify you personally, but only serves as an anonymous evaluation of the use of the homepage. Your data will at no time be associated with the personal data stored with us. With this technology we can present you advertising and / or special offers and services, the content of which is based on the connection with the information obtained through the clickstream analysis (for example, advertising that is aimed at the exclusive viewing of sports shoes in recent days). Our goal here is to set up our online offer as attractive as possible for you and to present you with advertising that matches your interests.


Are there cookies from third-party suppliers (so-called third-party cookies)?

Shoecase serves a number of advertising partners, who help make the Internet offer and the Shoecase website more interesting for you. That is why when you visit the Shoecase website, cookies from partner companies are stored on your hard disk. This involves temporary cookies, which are automatically deleted after the specified time. These temporary or permanent cookies (lifespan 14 months to 10 years) are stored on your hard disk and are deleted automatically after the fixed time. The cookies of our partner companies also do not contain any personal data. Only pseudonym data is registered under a user ID. This involves, for example, information about which products you have looked at, whether something was purchased, which products were searched, etc. Some of our advertising partners also register information outside the websites about which sites you visited before. or in which products you were interested, for example, to be able to show you the advertising that best suits your interest. These pseudonymous data are not connected to your personal data at any time. Their sole purpose is to enable our advertising partners to appeal to you with advertising that can actually take your interest.



Our website uses so-called re-targeting technologies. We use these technologies to make the Internet offer more interesting for you. This technique makes it possible to appeal to internet users who are already interested in our shop and our products with advertising on the websites of our partners. We are convinced that the display of personalized, interest-based advertising is generally more interesting for the internet user than advertising that does not have such a personal relationship. The presentation of these advertising materials on the sites of our partners takes place on the basis of a cookie technology and an analysis of the previous user behavior. This form of advertising takes place completely anonymously. No personal data is stored and no user profiles are connected to your personal data.


I agree that so-called cookies can be applied and with this my usage data can be registered, stored and used. Furthermore, I agree that my data in cookies will be stored until after the end of the browser session and, for example, can be called up again at my next visits to the website. This permission can be revoked at any time with validity for the future, because I refuse the acceptance of cookies in my browser settings.


How can I appeal against storing cookies?

You can set your browser to accept cookies only when you agree. If you only want to accept the Shoecase cookies, but not the cookies of our service providers and partners, you can choose the setting in your browser "Block third party cookies".


We advise you to always completely unsubscribe from shared computers that are set up to accept cookies and flash cookies.


4. Logfiles

With each access to the site of Shoecase usage data are transmitted by the relevant internet browser and stored in protocol files, the so-called server log files. The data records stored in it contain the following data: date and time of the call, name of the called-up site, IP address, referrer URL (origin URL from which you arrived on the websites), the amount of data sent, product data and version information of the browser used. We evaluate these log file data records in order to further improve our offer and the Shoecase shop and to make it more user-friendly, to detect and correct errors faster, and to manage server capacities. At the same time, we use logfile data records as a defense against attacks on our Shoecase shop, for example in the context of so-called distributed-denial-of-service attacks, which aim to improve access to our Shoecase shop by block overload with requests.

5. Web analysis

In order to continually improve and optimize our offer, we use so-called tracking technologies. For this we use the services of Google Analytics.

5.1 Google Analytics

This website uses Google (Universal) Analytics, a web analysis service from Google Inc. ( Google (Universal) Analytics uses methods that allow you to analyze the use of the website, such as "cookies", text files that are stored on your computer. The information generated about your use of this website is normally sent to a Google server in the U.S. sent and stored there. By activating the IP anonymization on this website, the IP address for the transfer within the member states of the European Union or in other treaty states of the treaty on the European Economic Area is abbreviated. Only in exceptional cases is the full IP address to a Google server in the U.S. transferred and abbreviated there. The anonymized IP address provided by your browser in the context of Google Analytics will not be merged with other Google data. You can prevent the registration of the data generated by the cookie and related to your use of the website (including your IP address) with Google as well as the processing of this data by Google, by the browser plug-in available under the following link. to download and install:


As an alternative to the browser plug-in you can click on this link to prevent the registration by Google Analytics on this website in the future. An opt-out cookie is stored on your end device. If you delete your cookies, you must click the link again.

6. Retargeting and data recording by third parties for advertising banners

In the context of retargeting and advertising banners, we use third-party services that place cookies on our site. These are the following providers:


   - Doubleclick by Google, Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, V.S.;

   - Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, V.S.;

7. Secure data transfer

Your personal information is sent to us securely by encrypting it. Of course this also applies to your order and also to the customer login. We use the encryption system TLS (Transport Layer Security) or SSL (Secure Socket Layer). In addition, we protect our websites and other systems by means of technical and organizational measures against loss, destruction, access, change or dissemination of your data by unauthorized persons.


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